Adwords Dynamic Remarketing

30
OCT
Google announced dynamic remarketing across all verticals including education, hotels, flights, real estate and more. Dynamic remarketing delivers the most relevant ads to your customers by showing the products or offers that are most likely to resonate with them. Google says that during beta testing, advertisers across verticals on average saw conversion rates double and cost-per-acquisition dr...
Digital News

Responsive Web Design

27
MAR
3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted...
Digital News

Facebook Graph Search

27
FEB
Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the...
Digital News

How Do You Define a Loyal Customer?

19
MAR
How does your company define a loyal customer? Is it someone who's purchased from you more than three times? Or maybe you count Facebook "likes," or Twitter followers? Do you have a rewards punch card, or a store credit card? Knowing which of your customers are most loyal to your brand and having the capability to act on that information are important parts of maximizing your marketing dollars....
Digital News
figure 1

Creating a Mobile Aware Culture

20
FEB
Can your company afford to ignore the rapidly expanding mobile marketplace? A recent poll from the Mobile Marketing Association (see Figure 1) confirms that disregarding the mobile market is a mistake that marketers want to avoid, and tech research firm Gartner finds that global sales of smartphones and tablets will surpass 1 billion units in 2013. ("Smart device sales to hit 1B next year," Mobil...
Digital News

TPL_BEEZ2_ADDITIONAL_INFORMATION